Mean Absolute Error (MAE)

The mean absolute error (MAE) is an average of the absolute errors. The MAE units are the same as the predicted target, which is useful for understanding whether the size of the error is of concern or not. The smaller the MAE the better the model’s...

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Mean Squared Error (MSE)

The MSE metric measures the average of the squares of the errors, that is  the average squared difference between the estimated values and the actual value. The MSE is a measure of the quality of an estimator—it is always non-negative, and values...

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Marketing cost

Marketing costs are the all expenses that the company makes to market and sell its products and develop and promote its brand. These marketing costs or expenses include expenses incurred to change the title of goods, promotion of goods, advertisements,,...

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Machine learning in credit decisions

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